Lots of invalid clicks on Google AdWords ?

When needed, I’m the first one in criticizing google (most notoriously regarding Google´s Christmas present: Canceling my AdSense Account ) but this time I was on the other side of the equation: Google just paid me back 15 EUR due to detected invalid clicks.

Given the fact that it’s quite difficult that customers (i.e. myself in this case) detect these clicks , this honesty is remarkable.

What worries me is that theses 15 EUR represent 20% of the budget I spent for the month, a lot of invalid clicks!!. Moreover:

- If Google detected 20% of invalid clicks what was the real percentage of invalid clicks overall? How good is Google detecting them? How much money I’m losing because of that?

- Even if Google detected all of them, this is still problematic since I lost 20% of possible real clicks  that didn’t happen because the invalid ones made me reach my daily budget limit. So, this 20% was not a money lost but an opportunity lost

We’ll see if this was just a bad month or something that will repeat in the future. Have you had a similar experience?

if you liked this post please consider following my thoughts on twitter and visit my other projects: the modeling languages portal, wordpress <-> drupal migration services and my research rants.

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One Response to Lots of invalid clicks on Google AdWords ?

  1. Milind says:

    Google and HostGator have joined hands to provide free sites to Indian companies for a year. I found many limitations in their offer and currently writing an article. However everyone knows that big G controls Internet and going against could be a fearsome experience.

    So I decided to search on “criticizing Google” to find out whether anyone had dared to do so. I got your post and landed here. After you got your due, your stand softened a bit. I just wonder whether I should go ahead and post my article or think twice-thrice?

    I am an individual and made no money so far on my sites. At 52, with no job on hand, I thought of starting a new blog and by chance I got the news of the offering. Not that I needed some sensational story to begin with, but as said it just struck me to write on.

    Any thoughts on whether I should proceed or not? Thanks.

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