Category Archives: marketing

The essence of marketing in one image

Once again, it’s not about adding one more feature to your product and, in most cases, it’s not even a price issue, it’s “just” about presenting it in a way that makes people want it (but don’t forget that marketing … Continue reading

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Made the front page of Hacker News but for the wrong reasons

We all dream our new software product / service to make the front page of Hacker News. Even if most of us are (or should be) aware that, most likely, the long term impact of this achievement will be quite … Continue reading

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Display Network – a money sucking black hole (for my service)

Yes, I know, I should have paid more attention to the way I was spending my money on Google AdWords but when you’re a one man band it’s difficult to be everywhere (fortunately, we are now four people so beyond … Continue reading

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Stop impulse buyers – I don’t let you buy my SW service without testing it first

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). So basically, impulse buyers are people that decide to purchase your product / service without carefully evaluating whether … Continue reading

Posted in business model, marketing, philosophy | 4 Comments

Revamp your website design once a year

I believe revisiting and revamping your website design once a year is a necessary evil. Your webiste is the first impression visitors will get of your business. And website design is like clothing fashion, there are new trends every year … Continue reading

Posted in marketing, website creation | 4 Comments

Google is giving me back my traffic (one year later)

The last couple of weeks I noticed a steep increase in the daily visits to my SW modeling research site. A closer look revealed that the increase was due to Google showing me some love. As you can see in … Continue reading

Posted in advertisement, marketing | 2 Comments

Huge impact of StackOverflow on your marketing efforts

I enjoy answering open questions on StackOverflow, specially regarding my two main “expertise” areas: software development (specially using modeling techniques) and wordpress . There are many reasons to spend our limited free time in StackOverflow (e.g, the pure interest of … Continue reading

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