Category Archives: marketing

Why you should NOT pay for product reviews

Paid reviews of your product in popular sites in your business niche are one of the most popular marketing strategies. I have done it myself and after a postmortem analysis of the experience I can now tell you that it … Continue reading

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A post got 20.000 visits and 1700 votes in reddit. The same post got 2 votes and 50 visits in Dzone. WTF?

A few days ago, I published this post in my software modeling and development blog. I then submitted the post to two popular social networking/sharing sites for developers (Dzone, and reddit). You can judge yourself the results I got In … Continue reading

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The essence of marketing in one image

Once again, it’s not about adding one more feature to your product and, in most cases, it’s not even a price issue, it’s “just” about presenting it in a way that makes people want it (but don’t forget that marketing … Continue reading

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Made the front page of Hacker News but for the wrong reasons

We all dream our new software product / service to make the front page of Hacker News. Even if most of us are (or should be) aware that, most likely, the long term impact of this achievement will be quite … Continue reading

Posted in humor, marketing | 1 Comment

Display Network – a money sucking black hole (for my service)

Yes, I know, I should have paid more attention to the way I was spending my money on Google AdWords but when you’re a one man band it’s difficult to be everywhere (fortunately, we are now four people so beyond … Continue reading

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Stop impulse buyers – I don’t let you buy my SW service without testing it first

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). So basically, impulse buyers are people that decide to purchase your product / service without carefully evaluating whether … Continue reading

Posted in business model, marketing, philosophy | 4 Comments

Revamp your website design once a year

I believe revisiting and revamping your website design once a year is a necessary evil. Your webiste is the first impression visitors will get of your business. And website design is like clothing fashion, there are new trends every year … Continue reading

Posted in marketing, website creation | 4 Comments