Category Archives: marketing

Stop impulse buyers – I don’t let you buy my SW service without testing it first

Posted on June 11, 2013 by

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). So basically, impulse buyers are people that decide to purchase your product / service without carefully evaluating whether … Continue reading →

Posted in business model, marketing, philosophy | Leave a comment

Revamp your website design once a year

Posted on May 28, 2013 by

I believe revisiting and revamping your website design once a year is a necessary evil. Your webiste is the first impression visitors will get of your business. And website design is like clothing fashion, there are new trends every year … Continue reading →

Posted in marketing, website creation | 3 Comments

Google is giving me back my traffic (one year later)

Posted on May 21, 2013 by

The last couple of weeks I noticed a steep increase in the daily visits to my SW modeling research site. A closer look revealed that the increase was due to Google showing me some love. As you can see in … Continue reading →

Posted in advertisement, marketing | 2 Comments

Huge impact of StackOverflow on your marketing efforts

Posted on January 28, 2013 by

I enjoy answering open questions on StackOverflow, specially regarding my two main “expertise” areas: software development (specially using modeling techniques) and wordpress . There are many reasons to spend our limited free time in StackOverflow (e.g, the pure interest of … Continue reading →

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A company facebook page may be a waste of time – some numbers from mine

Posted on November 16, 2012 by

It’s fine to be on Facebook. And maybe it works for you but clearly it doesn’t for me. I created my company facebook page in 2011. Currently it has 780 likes/followers. Now there are no ads for the page (I … Continue reading →

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Best marketing tool – External testimonials of happy clients

Posted on November 8, 2012 by

I have a testimonials page in my site but this does not bring more people in (I do hope it is at least useful to convince some visitors to take our migration to wordpress service but I have no proof … Continue reading →

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Selling my own book: my royalties are less than what I get with the Amazon Affiliate program

Posted on October 10, 2012 by

I just published my first book . And as a member of the Amazon affiliate program, I put an Amazon widget in the book site to get the referral rates by selling my own book. The “funny” thing is that … Continue reading →

Posted in business model, marketing | 5 Comments

A great example of a clever marketing strategy – LucidChart lyrical models

Posted on September 25, 2012 by

As part of its very clever marketing strategy, LucidChart (one of the most popular web-based modeling tool) is creating a series of youtube videos showing popular songs modeled as flowcharts. As an example here you are the “Hey Jude” one … Continue reading →

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Got hit by a Penguin and lost 80% of my Google search traffic (now what?)

Posted on May 28, 2012 by

I don’t usually worry too much about SEO, I prefer to believe that good content will attract visitors (I know, I´m sometimes a bit naïve!). So, I was not even aware that on April 24rd Google was launching the Penguin … Continue reading →

Posted in advertisement, marketing, social | 4 Comments

Sorry, but I’m not in twitter to follow your personal life

Posted on February 3, 2012 by

I use twitter as a work tool every day and I’m always looking for new people to follow (among the ones that follow me or thanks to the twilert search alerts that I’ve setup). Unfortunately, I end up following few … Continue reading →

Posted in advertisement, marketing, social | 4 Comments